Some people stand in the darkness
Afraid to step into the light.

Who doesn’t remember Pamela Anderson who as C.J. Parker kept the Californian beaches safe? Well. Basically that’s all I remember. The red bathing suits and slow-motion video.

But, for the new movie by Paramount Pictures I was hired to capture another creative brand activation by Production Pirates. Involving a high-speed camera, some fans and a treadmill, it gives cinema goers the experience of reliving their nineties nostalgia. And gives their friends a great Instagram Stories moment.