Baywatch

Some people stand in the darkness
Afraid to step into the light.

Who doesn’t remember Pamela Anderson who as C.J. Parker kept the Californian beaches safe? Well. Basically that’s all I remember. The red bathing suits and slow-motion video.

But, for the new movie by Paramount Pictures I was hired to capture another creative brand activation by Production Pirates. Involving a high-speed camera, some fans and a treadmill, it gives cinema goers the experience of reliving their nineties nostalgia. And gives their friends a great Instagram Stories moment.

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